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Marketing Research : An Applied Orientation. 6th ed. N.K.マルホトラ著 『マーケティング・リサーチの理論と実践』第6版
・ISBN 978-0-13-608543-0 cloth US$ 319.99
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お気に入り
★★★
・ISBN 978-0-13-609423-4 paper Global ed. JPY 10640
￥11,704.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Malhotra, Naresh K., |
|---|---|
| 出版社 | (Prentice Hall, US) |
| 出版年月 | 2009 |
| ページ数 | 864 pp. |
| 言語 | ENG |
| ニュース番号 | ＜567-799 571-612＞ |
解説
For undergraduate and graduate marketing research courses.
Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.