商品詳細

For undergraduate and graduate courses in Strategic Management.

Current theories and practice in an interesting, engaging, and easy-to-read format.

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.

The fifth edition of Strategic Management in Action continues its commitment to currency and includes new and updated cases and examples featuring well-known companies.