株式会社極東書店トップ商品一覧CHAOTICS : The Business of Managing and Marketing in the Age of Turbulence.

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CHAOTICS

CHAOTICS : The Business of Managing and Marketing in the Age of Turbulence. P.コトラー他著 乱気流の時代の管理とマーケティングのビジネス

・ISBN 978-0-8144-1521-4 hard

絶版

お気に入り
著者・編者Kotler, Philip / Caslione, J. A.,
出版社(AMACOM, US)
出版年月2009
ページ数206 pp.
言語ENG
ニュース番号<566-690 566-L152>

解説

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.