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Name: Marketing Management.
Author: Marshall, Greg W. / Johnston, M. W.
ISBN: 978-0-07-352979-0

Marketing Management. マーケティング管理

・ISBN 978-0-07-352979-0 hard

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著者・編者	Marshall, Greg W. / Johnston, M. W.,
出版社	(McGraw-Hill/Irwin, US)
出版年月	2010
ページ数	768 pp.
言語	ENG
ニュース番号	＜565-569＞

解説

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.