株式会社極東書店トップ＞商品一覧＞ Services Marketing : Concepts, Strategies and Cases.

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Name: Services Marketing : Concepts, Strategies and Cases.
Author: Hoffman, K. Douglas / Bateson, J. E. F. / Wood, E. H. et al.
ISBN: 978-1-84480-813-7

Services Marketing : Concepts, Strategies and Cases. サービス・マーケティング－概念、戦略、事例

・ISBN 978-1-84480-813-7 paper

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著者・編者	Hoffman, K. Douglas / Bateson, J. E. F. / Wood, E. H. et al.,
出版社	(South-Western, US)
出版年月	2009
ページ数	624 pp.
言語	ENG
ニュース番号	＜565-564＞

解説

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.