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株式会社極東書店トップ ＞ 商品一覧 ＞ Consumer Behavior : Building Marketing Strategy. 11th ed.

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Consumer Behavior

Consumer Behavior : Building Marketing Strategy. 11th ed. D.I.ホーキンズ他著　消費者行動　第11版

・ISBN 978-0-07-729410-6 hard with CD-ROM

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著者・編者Hawkins, Del I. / Mothersbaugh, D. L.,
出版社(McGraw-Hill/Irwin, US)
出版年月2010
ページ数778 pp.
言語ENG
ニュース番号＜565-556＞

解説

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.