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Cracking the Ad Code. 広告を解読する
・ISBN 978-0-521-85905-9 hard GB£ 71.00
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お気に入り
★★★
・ISBN 978-0-521-67597-0 paper GB£ 40.00
￥12,672.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Goldenberg, Jacob / Levav, A. / Mazursky, D. et al., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2009 |
| ページ数 | 168 pp. |
| 言語 | ENG |
| ニュース番号 | ＜565-554＞ |
解説
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.