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Strategy and Strategists.

Strategy and Strategists. 戦略と戦略家

・ISBN 978-0-19-921971-1 paper GB£ 74.99

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お気に入り
著者・編者Cunningham, James / Harney, B.,
出版社(Oxford U. Pr., UK)
出版年月2009
ページ数850 pp.
言語ENG
ニュース番号<565-504>

解説

Strategy and Strategists provides an illuminating exploration of strategy and its implications for business. Adopting a critical and reflective approach, the authors guide the reader through the complexities of strategy, clearly presenting the conflicting viewpoints and arguments in this exciting and fast-moving field. Business examples throughout the text elucidate strategy theory, providing future managers and executives with the awareness and knowledge necessary to test perspectives and draw their own conclusions. Linking literature to contemporary developments, this engaging textbook is invaluable reading for all students of strategy. Online Resource Centre: For Lecturers: PowerPoint Slides Teaching notes for long cases Guide to answering questions on readings Answers to discussion questions Sample examination questions All figures from the book For Students: Multiple choice questions Updates to the case studies Annotated weblinks Guidance to further readings