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Audience Studies : A Japanese Perspective. 高橋利枝著 オーディエンス研究－日本の視点
・ISBN 978-0-415-80013-6 2010 hard GB£ 103.99
￥32,943.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-415-89658-0 2011 paper GB£ 33.99
￥10,767.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-87198-0
| 著者・編者 | Takahashi, Toshie, |
|---|---|
| シリーズ | Routledge Advances in Internationalizing Media Studies |
| 出版社 | (Routledge, US) |
| ページ数 | 252 pp. |
| 言語 | ENG |
| ニュース番号 | ＜565-1464 567-2110＞ |
解説
This book theorizes the role of media and ICT in today's media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world's most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies. A significant contribution to the 'internationalisation' of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.