株式会社極東書店トップ ＞ 商品一覧 ＞ Key Concepts in Public Relations.
商品詳細
解説
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.