商品詳細

Using a Qualitative Methodology for Tourism Research provides a thorough introduction the use of a qualitative methodology in order to ground and inform tourism-related research. Divided into three parts, Jennings provides a step-by-step guide to conducting qualitative research, whilst detailing the associated theoretical paradigms and perspectives, so that the reader also has sufficient knowledge to enable a critique of methodology used. Key features: * International examples and case studies and cameo snapshot commentaries from key industry figures, provide immediate application of principles, concepts, and methods * Review questions and exercises drawn from tourism journal articles test knowledge and understanding and enable further literature review and research * A glossary of terms and summary boxes throughout to assist with the reinforcement of key terms and concepts. * Reference lists and relevant websites Companion tutor materials include an instructor's guide with suggested answers to review questions and PowerPoint slide sets for each chapter.