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Social Psychology of Consumer Behavior. 消費者行動の社会心理学
・ISBN 978-1-84169-498-6 2009 hard GB£ 171.99
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・ISBN 978-1-138-88294-2 2015 paper GB£ 60.99
￥19,321.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4416-0528-3
| 著者・編者 | Wanke, Michaela (ed.), |
|---|---|
| シリーズ | Frontiers of Social Psychology |
| 出版社 | (Psychology Pr., UK) |
| ページ数 | 406 pp. |
| 言語 | ENG |
| ニュース番号 | ＜560-1720 560-632＞ |
解説
The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective.
The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad - including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation - each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research.
The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.