株式会社極東書店トップ＞商品一覧＞ Strategies for E-Business : Concepts and Cases. 2nd ed.

商品詳細

Name: Strategies for E-Business : Concepts and Cases. 2nd ed.
Author: Jelassi, Tawfik / Enders, A.
ISBN: 978-0-273-71028-8

Strategies for E-Business : Concepts and Cases. 2nd ed.

・ISBN 978-0-273-71028-8 cloth

絶版

お気に入り ★★★

お問い合わせ

著者・編者	Jelassi, Tawfik / Enders, A.,
出版社	(Financial Times Prentice Hall, UK)
出版年月	2009
ページ数	664 pp.
言語	ENG
ニュース番号	＜560-573＞

解説

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.