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Rational Decision Making for Managers

Rational Decision Making for Managers : An Introduction. 管理者のための合理的意思決定入門

・ISBN 978-0-470-51965-3 paper US$ 69.95

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お気に入り
著者・編者Towler, Michael / Keast, S.,
出版社(Wiley, US)
出版年月2009
ページ数340 pp.
言語ENG
ニュース番号<560-568>

解説

Rational Decision Making for Managers provides students with a basic understanding of quantitative and analytical techniques that managers use to make complex business decisions and helps them to recognise when they are appropriate. Sarah Keast and Mike Towler also show the characteristics of the decisions that can be informed by the use of each technique, thereby guiding the reader in their choice.

Rational Decision Making for Managers features:

  • separate chapters on robustness analysis and game theory
  • a strong contextual discussion and clear structure
  • a concise mathematical appendix

The book is essential reading for students studying business decision making, quantitative methods and business research methods.