株式会社極東書店トップ商品一覧Business Research : A Practical Guide for Undergraduate and Postgraduate Students. 3rd ed.

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Business Research

Business Research : A Practical Guide for Undergraduate and Postgraduate Students. 3rd ed. 企業研究-学生・大学院生のための実務案内 第3版

・ISBN 978-1-4039-9247-5 paper

絶版

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著者・編者Collis, Jill / Hussey, R.,
出版社(Palgrave Macmillan, US)
出版年月2009
ページ数420 pp.
言語ENG
ニュース番号<560-547 560-L8>

解説

A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions. A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.