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Playbooks and Checkbooks : An Introduction to the Economics of Modern Sports. S.シマンスキー著 現代スポーツ経済学入門
・ISBN 978-0-691-12750-7 2009 cloth US$ 57.00
¥13,355.- (税込) ※(※)価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-0-691-20276-1 2020 paper US$ 50.00
¥11,715.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Szymanski, Stefan, |
|---|---|
| 出版社 | (Princeton U. Pr., US) |
| ページ数 | 248 pp. |
| 言語 | ENG |
| ニュース番号 | <560-1546 560-L75> |
解説
What economic rules govern sports? How does the sports business differ from other businesses? Playbooks and Checkbooks takes a fascinating step-by-step look at the fundamental economic relationships shaping modern sports. Focusing on the ways that the sports business does and does not overlap with economics, the book uncovers the core paradox at the heart of the sports industry. Unlike other businesses, the sports industry would not survive if competitors obliterated each other to extinction, financially or otherwise--without rivals there is nothing to sell. Playbooks and Checkbooks examines how this unique economic truth plays out in the sports world, both on and off the field. Noted economist Stefan Szymanski explains how modern sporting contests have evolved; how sports competitions are organized; and how economics has guided antitrust, monopoly, and cartel issues in the sporting world. Szymanski considers the motivation provided by prize money, uncovers discrepancies in players' salaries, and shows why the incentive structure for professional athletes encourages them to cheat through performance-enhancing drugs and match fixing. He also explores how changes in media broadcasting allow owners and athletes to play to a global audience, and why governments continue to publicly fund sporting events such as the Olympics, despite almost certain financial loss. Using economic tools to reveal the complex arrangements of an industry, Playbooks and Checkbooks illuminates the world of sports through economics, and the world of economics through sports.