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Consumer Behaviour. 2nd ed. 消費者行動 第2版
・ISBN 978-0-470-99465-8 paper US$ 76.95
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| 著者・編者 | Evans, Martin M. / Jamal, A. / Foxall, G., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2009 |
| ページ数 | 560 pp. |
| 言語 | ENG |
| ニュース番号 | ＜562-626＞ |
解説
Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour.
Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.