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商品詳細

Name: Marketing Research with SPSS.
Author: Janssens, Wim / Wijnen, K. / De Pelsmacker, P. et al.
ISBN: 978-0-273-70383-9

Marketing Research with SPSS. SPSSによるマーケティング・リサーチ

・ISBN 978-0-273-70383-9 paper

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著者・編者	Janssens, Wim / Wijnen, K. / De Pelsmacker, P. et al.,
出版社	(Financial Times Prentice Hall, UK)
出版年月	2008
ページ数	441 pp.
言語	ENG
ニュース番号	＜562-624＞

解説

Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.