商品詳細

This fresh and enlightening book offers a rounded overview of operations strategy with a particular focus on implementation. The premise of the book is that developing an effective operations strategy without its subsequent implementation will render the strategising process a waste of time and resources.

The authors explain the pros and cons of existing approaches to implementation as well as offering a systematic framework for turning strategic intent into actions. They offer a fresh look at a subject whose importance within academia and industry is rapidly increasing due to the need to refocus the attention of business upon the elements that actually add value to society - operations. Although operations strategy implementation is a broad and complex subject area, by developing a mature, broad perspective of the subject the authors consider that all elements of an organisation have potential to contribute directly by adding tangible values to the operations strategy process.

This study will be of great interest to academics and will also give practitioners confidence in efficiently formulating and effectively implementing strategies that reflect the needs of today's business. Advanced undergraduate and postgraduate students studying operations strategy and manufacturing strategy will find this book an essential and fascinating read. In short, it should be able to offer all those involved in operations management a comprehensive and coherent view of the subject that until now has been lacking.