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株式会社極東書店トップ ＞ 商品一覧 ＞ Integrated Advertising, Promotion, and Marketing Communications. 4th ed.

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Integrated Advertising, Promotion, and Marketing Communications.

Integrated Advertising, Promotion, and Marketing Communications. 4th ed. 統合的広告・販売促進・マーケティングコミュニケーション 第4版

・ISBN 978-0-13-607942-2 paper

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・ISBN 978-0-13-815737-1 paper int'l ed.

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著者・編者Clow, Kenneth E. / Baack, D. E.,
出版社(Prentice Hall, US)
出版年月2010
ページ数480 pp.
言語ENG
ニュース番号＜561-562＞

解説

For undergraduate Advertising and Integrated Marketing Communication courses.

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.