株式会社極東書店トップ ＞ 商品一覧 ＞ Understanding Global Cultures : Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity. 4th ed.
商品詳細
Understanding Global Cultures : Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity. 4th ed.
・ISBN 978-1-4129-5789-2 2009 paper
絶版
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4522-2488-6
| 著者・編者 | Gannon, Martin J. / Pillai, R., |
|---|---|
| 出版社 | (Sage, US) |
| ページ数 | 640 pp. |
| 言語 | ENG |
| ニュース番号 | ＜561-1387＞ |
解説
In summary, this is a significant book ...for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture...This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value, and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection' - "Thunderbird International Business Review" (for the Third Edition). Authors Martin J. Gannon and Rajinini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of a nation, clusters of nations, and even continents. The fully updated fourth edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz.