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株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing of High-Technology Products and Innovations. 3rd ed.

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Marketing of High-Technology Products and Innovations.

Marketing of High-Technology Products and Innovations. 3rd ed. ハイテク製品とイノベーションのマーケティング　第3版

・ISBN 978-0-13-604996-8 paper

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著者・編者Mohr, Jakki / Sengupta, S. / Slater, S.,
出版社(Prentice Hall, US)
出版年月2010
ページ数538 pp.
言語ENG
ニュース番号＜558-569＞

解説

For undergraduate and graduate courses on marketing high-tech products.

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.