株式会社極東書店トップ商品一覧E-Marketing. 5th ed.

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E-Marketing.

E-Marketing. 5th ed. イー・マーケティング 第5版

・ISBN 978-0-13-615440-2 paper

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・ISBN 978-0-13-246184-9 paper Int'l ed.

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著者・編者Strauss, Judy / Frost, R.,
出版社(Prentice Hall, US)
出版年月2009
ページ数480 pp.
言語ENG
ニュース番号<558-568 563-515>

解説

For courses in electronic marketing or e business.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.