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Strategic Innovation : New Game Strategies for Competitive Advantage. 戦略的イノベーション－競争上の優位のための新ゲーム戦略
・ISBN 978-0-415-99781-2 hard GB£ 210.00
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・ISBN 978-0-415-99782-9 paper GB£ 68.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-88324-2
| 著者・編者 | Afuah, Allan, |
|---|---|
| 出版社 | (Routledge, US) |
| 出版年月 | 2009 |
| ページ数 | 504 pp. |
| 言語 | ENG |
| ニュース番号 | ＜558-500＞ |
解説
In today's fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game.
Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:
- how to develop strategy in the face of change
- a detailed framework for assessing the profitability potential of a strategy or product
- consideration of how both for-profit and non-profit organizations can benefit from new game strategies.
With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.