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商品詳細
Trust and New Technologies : Marketing and Management on the Internet and Mobile Media. 信頼と新技術－インターネットと モバイル・メディア上のマーケティングと管理
・ISBN 978-1-84720-568-1 hard GB£ 130.00
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| 著者・編者 | Kautonen, Teemu / Karjaluoto, H. (eds.), |
|---|---|
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2008 |
| ページ数 | 309 pp. |
| 言語 | ENG |
| ニュース番号 | ＜557-673 557-L127＞ |
解説
The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections:
- consumer trust in online environments
- trust and mobile media
- new technologies and trust within and between organizations.
This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.