株式会社極東書店トップ ＞ 商品一覧 ＞ The Nature of Marketing : Marketing to the Swarm as well as the Herd.
商品詳細
解説
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.