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株式会社極東書店トップ ＞ 商品一覧 ＞ Services Marketing : Text and Cases. 3rd ed.

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Services Marketing

Services Marketing : Text and Cases. 3rd ed. S.バロン他著 『サービス業のマーケティング－理論と事例』第3版

・ISBN 978-0-230-52093-6 paper

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著者・編者Baron, Steve / Harris, K. / Hilton, T.,
出版社(Palgrave Macmillan, UK)
出版年月2009
ページ数358 pp.
言語ENG
ニュース番号＜557-668＞

解説

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.