株式会社極東書店トップ＞商品一覧＞ Brand Storming : Managing Brands in the Era of Complexity.

商品詳細

Name: Brand Storming : Managing Brands in the Era of Complexity.
Author: Fioroni, Michele / Titterton, G.
ISBN: 978-0-230-22243-4

Brand Storming : Managing Brands in the Era of Complexity. ブランド・ストーミング－複雑性の時代のブランド管理

・ISBN 978-0-230-22243-4 hard

お気に入り ★★★

お問い合わせ

著者・編者	Fioroni, Michele / Titterton, G.,
出版社	(Palgrave Macmillan, UK)
出版年月	2009
ページ数	223 pp.
言語	ENG
ニュース番号	＜557-665＞

解説

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.