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Entrepreneurship and Small Business Management in the Hospitality Industry. ホスピタリティ産業における企業家精神と中小企業経営
・ISBN 978-0-7506-8448-4 paper GB£ 70.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-136-44022-9
| 著者・編者 | Lee-Ross, Darren / Lashley, Conrad, |
|---|---|
| シリーズ | Hospitality, Leisure and Tourism |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2011 |
| ページ数 | 306 pp. |
| 言語 | ENG |
| ニュース番号 | ＜557-657 557-L131＞ |
解説
Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years.
Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future.
Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice' activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!