株式会社極東書店トップ商品一覧Rugman Reviews International Business.

商品詳細

Rugman Reviews International Business.

Rugman Reviews International Business. ラグマンが国際経営を論評する

・ISBN 978-0-230-22125-3 paper

お気に入り
著者・編者Rugman, Alan M.,
出版社(Palgrave Macmillan, UK)
出版年月2009
ページ数322 pp.
言語ENG
ニュース番号<557-630>

解説

No other book can claim to bring so much authoritative commentary on International Business. These reviews have been hugely instrumental in the development of the field.This book is written by the leading figure in international business (he is to International Business what Kottler is to Marketing). It provides a 'potted history' of the development of IB theory. It brings together the key seminal works in IB in an accessible and easy to digest form.Alan Rugman draws together 100 reviews that chart the development of International Business theory in recent decades. This book is essential for all students with an interest in unpacking the history, scope and possibilities that are implicit in any discussion of international business.