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商品詳細
Strategic Alliances in Biotechnology and Pharmaceuticals : Sources and Strategies for Alliance Formation in a Global Industry. 生命工学と製薬産業における戦略的提携 -グローバル産業における提携形成のための源泉と戦略-
・ISBN 978-0-230-21557-3 hard
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| 著者・編者 | Gottinger, Hans-Werner, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2008 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | <557-236> |
解説
This book offers a new look at the economic forces through network economies that are behind the formation of strategic alliances in globally operating biotech-pharma industries.This book presents an application of network economics to the formation of alliances in the global biotech-pharma industry. The economic framework analysis provides insights under which firms create hybrid governance forms, integrate strategy and economics into a more holistic perspective on network strategy. It uses a methodological framework to show the inherent structural and strategic factors that facilitate alliance formation in the healthcare industry covering the leading regions (North America, Europe and Asia).