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Strategic Alliances in Biotechnology and Pharmaceuticals

Strategic Alliances in Biotechnology and Pharmaceuticals : Sources and Strategies for Alliance Formation in a Global Industry. 生命工学と製薬産業における戦略的提携 -グローバル産業における提携形成のための源泉と戦略-

・ISBN 978-0-230-21557-3 hard

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著者・編者Gottinger, Hans-Werner,
出版社(Palgrave Macmillan, UK)
出版年月2008
ページ数288 pp.
言語ENG
ニュース番号<557-236>

解説

This book offers a new look at the economic forces through network economies that are behind the formation of strategic alliances in globally operating biotech-pharma industries.This book presents an application of network economics to the formation of alliances in the global biotech-pharma industry. The economic framework analysis provides insights under which firms create hybrid governance forms, integrate strategy and economics into a more holistic perspective on network strategy. It uses a methodological framework to show the inherent structural and strategic factors that facilitate alliance formation in the healthcare industry covering the leading regions (North America, Europe and Asia).