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商品詳細

Name: PR - A Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media.
Author: Morris, Trevor / Goldsworthy, S.
ISBN: 978-0-230-20584-0

PR - A Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media. PRは説得力ある産業か？－スピン、PR、現代メディアの形成

・ISBN 978-0-230-20584-0 hard

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著者・編者	Morris, Trevor / Goldsworthy, S.,
出版社	(Palgrave Macmillan, UK)
出版年月	2008
ページ数	204 pp.
言語	ENG
ニュース番号	＜556-745＞

解説

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.