株式会社極東書店トップ商品一覧The Global Public Relations Handbook : Theory, Research, and Practice. Expanded & rev. ed.

商品詳細

The Global Public Relations Handbook

The Global Public Relations Handbook : Theory, Research, and Practice. Expanded & rev. ed. グローバルなPRハンドブック-理論、研究、実践 改訂版

・ISBN 978-0-415-99513-9 hard

絶版

お気に入り

・ISBN 978-0-415-99514-6 paper

絶版

お気に入り

電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-203-88937-4

※この電子ブックは「電子ブックを探す(KPESS)」の価格表にまだ収録されていないため、価格は「お問い合わせ」からご確認ください。

著者・編者Sriramesh, Krishnamurthy / Vercic, D. (eds.),
シリーズRoutledge Communication Series
出版社(Routledge, US)
出版年月2009
ページ数951 pp.
言語ENG
ニュース番号<556-744>

解説

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.