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商品詳細
Formulation, Implementation and Control of Competitive Strategy. 11th ed. J.ピアース他著 競争戦略の定式化、履行、管理 第11版
・ISBN 978-0-07-726175-7 hard US$ 112.81
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お気に入り
★★★
| 著者・編者 | Pearce, John / Robinson, R., |
|---|---|
| 出版社 | (McGraw-Hill, US) |
| 出版年月 | 2008 |
| ページ数 | 512 pp. |
| 言語 | ENG |
| ニュース番号 | ＜556-684＞ |
解説
Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.