商品詳細

Popular for helping readers to organize and evaluate the credibility of surveys, the third edition of "How to Conduct Surveys: A Step-by-Step Guide" also pays particular attention to four issues in survey research which have become prominent since the publication of the second edition. This version of the text covers how to organize data for analysis, teaching readers to, for example, create a code book. The work also teaches audiences how to create reports and present them using computers. Moreover, this edition includes in depth coverage of human subjects protections - which is an issue about which today's surveyors must know. Finally, the text prepares researchers and students to employ the Internet and e-mail in their work.