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Key Concepts in Public Relations. パブリック・リレーションズの重要概念
・ISBN 978-1-4129-2318-7 cloth GB£ 152.00
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・ISBN 978-1-4129-2319-4 paper GB£ 46.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4462-6908-4
| 著者・編者 | Franklin, Bob / Hogan, M. / Langley, Q. et al., |
|---|---|
| シリーズ | Sage Key Concepts Series |
| 出版社 | (Sage, UK) |
| 出版年月 | 2009 |
| ページ数 | 272 pp. |
| 言語 | ENG |
| ニュース番号 | ＜555-645＞ |
解説
"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."
- Robbie Smyth, Griffith College Dublin
"Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration."
- Communication Director
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field.
- "Covers over 150 central concepts in PR.
- Paves the way for students to tackle primary texts.
- Grounds students in both practice and theory.
- Takes it further with recommended reading.
Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.