商品詳細

This one-stop source guide to the various materials on services exporting provides a listing of practical publications and tools with directions on how to access them. Each section of the handbook highlights resources particular to a specific topic in the area of services exports, followed by a short assessment questionnaire to be completed for measuring a country's national performance in supporting services exports. All sections contain examples of material and strategies that can be used in working on services export promotion. It also provides a summary of what have been found to be the most important best practices in this domain.