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A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business.

A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business.

・ISBN 978-1-4129-4762-6 cloth GB£ 56.00

¥17,740.- (税込) (※)価格はご注文時の参考価格となります。
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・ISBN 978-1-4129-4763-3 paper GB£ 18.99

¥6,015.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-4462-7886-4

著者・編者Cairns, George / Sliwa, M.,
シリーズVery Short, Fairly Interesting and Reasonably Cheap Book about ... Series
出版社(Sage, UK)
出版年月2008
ページ数176 pp.
言語ENG
ニュース番号<554-526>

解説

Selected as an Outstanding Academic Title by Choice Magazine, January 2010

Conceived by Chris Grey and written to get you thinking, the "Very Short, Fairly Interesting and Reasonably Cheap" series offers an informal, conversational, accessible yet sophisticated and critical overview of what you find in conventional textbooks.

In International Business, the authors challenge the principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies like the WTO, the IMF and the World Bank; looking at this very big and interesting field with humour and insightfulness.

Ideal for Undergraduate students in Business and Management, this text will also appeal to anyone interested in the fast-paced world of International Business.