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Qualitative Research in Business and Management. 経営管理における質的調査
・ISBN 978-1-4129-2165-7 cloth GB£ 99.00
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・ISBN 978-1-4129-2166-4 paper GB£ 32.99
￥10,451.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Myers, Michael D., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2009 |
| ページ数 | 284 pp. |
| 言語 | ENG |
| ニュース番号 | ＜554-504＞ |
解説
What are the key issues that concern Qualitative Research in Business and Management?
In this advanced textbook, the author brings a wealth of insight to the research process. Combining the abstract and theoretical considerations with those of a practical nature, like those involved with interviewing for data, or for the final stage of writing up, Myers establishes an expansive resource for those involved in qualitative research that will aid them from start to finish.
In this book the reader will be provided with the resources to:
-Understand the underlying philosophies of qualitative research in business and management.
-Be aware of a variety of qualitative research methods
-Gain insight into examples of the previous use of qualitative methods in Business and Management.
-Analyse and critically evaluate research in, including discussion of using qualitative data analysis software.
-Carry out their own research in business and management.
-Write up their research for publication.
This book will be an indispensable resource both to those just embarking on their research as well as existing researchers in business and management.