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商品詳細
The New Business of India : The 21st-Century Opportunity. インドの新ビジネス－21世紀の機会
・ISBN 978-981-279-042-2 hard
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★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-981-279-044-6
| 著者・編者 | Davies, Paul, |
|---|---|
| シリーズ | World Scientific Series on 21st Century Business |
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2008 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜554-495＞ |
解説
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage.