株式会社極東書店トップ ＞ 商品一覧 ＞ Wide Awake in the Windy City : Celebrating a Century of Excellence at Northwestern University's Kellogg School of Management, 1908 - 2008. Ed. by R. P. Honack.
商品詳細
Wide Awake in the Windy City : Celebrating a Century of Excellence at Northwestern University's Kellogg School of Management, 1908 - 2008. Ed. by R. P. Honack. ノースウエスタン大学ケロッグ経営大学院の 卓越した1世紀を記念する
・ISBN 978-0-8101-2504-9 cloth
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★★★
| 著者・編者 | Golosinski, Matt, / Ed. by R. P. Honack |
|---|---|
| 出版社 | (Northwestern U. Pr., US) |
| 出版年月 | 2008 |
| ページ数 | 378 pp. |
| 言語 | ENG |
| ニュース番号 | ＜552-1608 552-470＞ |
解説
In ""Wide Awake in the Windy City"", Matt Golosinski traces the century-long ascent of the Kellogg School of Management, detailing its influence on marketing and its evolution as a globally renowned general management force. The story contextualizes the school's strategic decisions and brings to life some of its most important catalysts - deans, professors, students, and business practitioners.The school historically turned disadvantage to opportunity, finding innovative ways to remain in the vanguard of management education. At every turn, this journey involved the vision of extraordinary people who, against the odds, created an enduring example of educational excellence.