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Marketing the e-Business. 2nd ed.
・ISBN 978-0-415-96500-2 hard GB£ 260.00
￥82,368.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-415-96501-9 paper GB£ 61.99
￥19,638.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-24076-8
| 著者・編者 | Harris, Lisa / Dennis, C., |
|---|---|
| シリーズ | Routledge e-Business Series |
| 出版社 | (Routledge, US) |
| 出版年月 | 2008 |
| ページ数 | 368 pp. |
| 言語 | ENG |
| ニュース番号 | ＜551-485＞ |
解説
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure.
Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as:
Mobile marketing
Social networking and blogging
E-segmentation
Customer relationship marketing online
Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.