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From Customer Retention to a Holistic Stakeholder Management System : Living a Vision. 顧客維持から全体論的ステークホールダー管理システムへ
・ISBN 978-3-540-77429-7 hard EUR 49.99
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| 著者・編者 | Huber, Margit / O'Gorman, S. (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2008 |
| ページ数 | 220 pp. |
| 言語 | ENG |
| ニュース番号 | ＜551-472＞ |
解説
The fourth in Springer's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.