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It has been decades since a truly new introduction to sociology has appeared-let alone one from two leading sociologists at the cutting edge of theory and research. Alexander and Thompson's is such a text-the first that takes its lead from the cultural turn in social science and how it transforms the recent practice of sociology. Jargon-free, the text reflects the idioms and interests of contemporary American life and global social issues. It invites students to come to terms with their lives within the current world transition - a combustible leap from modern to postmodern life. It shows how culture is central to understanding many world problems as it challenges readers to confront the risks and potentialities of a postmodern era in which the futures of both the physical and social environment seem uncertain.