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Japanese film crews were shooting feature-length movies in China nearly three decades before Akira Kurosawa's Rashomon (1950) reputedly put Japan on the international film map. Although few would readily associate Japan's film industry with either imperialism or the domination of world markets, the country's film culture developed in lock step with its empire, which, at its peak in 1943, included territories from the Aleutians to Australia and from Midway Island to India. With each military victory, Japanese film culture's sphere of influence expanded deeper into Asia, first clashing with and ultimately replacing Hollywood as the main source of news, education, and entertainment for millions.

The Attractive Empire is the first comprehensive examination of the attitudes, ideals, and myths of Japanese imperialism as represented in its film culture. In this stimulating new study, Michael Baskett traces the development of Japanese film culture from its unapologetically colonial roots in Taiwan and Korea to less obvious manifestations of empire such as the semicolonial markets of Manchuria and Shanghai and occupied territories in Southeast Asia. Drawing on a wide range of previously untapped primary sources from public and private archives across Asia, Europe, and the United States, Baskett provides close readings of individual films and trenchant analyses of Japanese assumptions about Asian ethnic and cultural differences. Finally, he highlights the place of empire in the struggle at legislative, distribution, and exhibition levels to wrest the ""hearts and minds"" of Asian film audiences from Hollywood in the 1930s as well as in Japan's attempts to maintain that hegemony during its alliance with Nazi Germany and Fascist Italy.