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商品詳細
Crafting and Executing Strategy : The Quest for Competitive Advantage: Concepts and Cases. 16th ed. 戦略を入念に作成し遂行する－競争上の優位の追求 第16版
・ISBN 978-0-07-338124-4 hard
絶版
お気に入り
★★★
| 著者・編者 | Thompson, Arthur A., Jr. / Strickland, A. J., III / Gamble, J. E., |
|---|---|
| 出版社 | (McGraw-Hill/Irwin, US) |
| 出版年月 | 2007 |
| ページ数 | 1184 pp. |
| 言語 | ENG |
| ニュース番号 | ＜550-530＞ |
解説
Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 16e provides an unparalleled case line up. (1) 28 of the 31 cases are new to this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.