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商品詳細

Name: International Business : Strategy, Management, and the New Realities.
Author: Cavusgil, Tamer / Knight, G. / Riesenberger, J.
ISBN: 978-0-13-173860-7

International Business : Strategy, Management, and the New Realities. 国際経営－戦略、経営、新たな現実

・ISBN 978-0-13-173860-7 cloth

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・ISBN 978-0-13-135424-1 paper Int'l ed.

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著者・編者	Cavusgil, Tamer / Knight, G. / Riesenberger, J.,
出版社	(Prentice Hall, US)
出版年月	2008
ページ数	634 pp.
言語	ENG
ニュース番号	＜549-459 553-464＞

解説

For undergraduate and graduate level International Business courses Cavusgil, Knight, Riesenberger is the only international business book to focus on the "new realities" of international business: emerging markets, small and medium sized enterprises, the diverse participants in International Business, and global sourcing. Accompanying the book, The Educator's Consortium addresses the "new realities" of teaching International Business by connecting instructor's around the world with each other and with engaging information to create a community of instructors.