株式会社極東書店トップ商品一覧Corporate Entrepreneurship : Building the Entrepreneurial Organisation. 2nd ed.

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Corporate Entrepreneurship

Corporate Entrepreneurship : Building the Entrepreneurial Organisation. 2nd ed. 企業の起業家精神-起業家的組織を建設する 第2版

・ISBN 978-0-230-54263-1 paper

絶版

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著者・編者Burns, Paul,
出版社(Palgrave Macmillan, UK)
出版年月2008
ページ数386 pp.
言語ENG
ニュース番号<549-427>

解説

This book offers an innovative look at the entrepreneurial advantage and how it can be harnessed and replicated within organizations, transforming them into market leaders. It is a UK authored Corporate Entrepreneurship textbook, authored by Paul Burns, Dean of Bedfordshire Business School and author of one of the bestselling core entrepreneurship textbooks. It includes real world case studies and quotations from entrepreneurial managers, strong pedagogy, step-by-step Corporate Entrepreneurship Audit, links to further reading and additional resources, and a companion website which provides additional resources for students and lecturers.The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner.