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商品詳細
Retailing in the 21st Century : Current and Future Trends. 2nd ed. 21世紀の小売－今日と将来の傾向 第2版
・ISBN 978-3-540-72001-0 hard EUR 84.99
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| 著者・編者 | Krafft, Manfred / Mantrala, M. K. (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2010 |
| ページ数 | 430 pp. |
| 言語 | ENG |
| ニュース番号 | ＜548-518 574-636＞ |
解説
With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of 'radio frequency identification' (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.