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International Management and Language. 国際経営と言語
・ISBN 978-0-415-40393-1 2008 hard GB£ 171.99
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・ISBN 978-1-138-95981-1 2015 paper GB£ 49.99
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-203-92935-3
| 著者・編者 | Tietze, Susanne, |
|---|---|
| シリーズ | Routledge Studies in International Business and the World Economy |
| 出版社 | (Routledge, UK) |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | <548-495 556-677> |
解説
Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas - namely that of international management and also language and communication in multi-language contexts - the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that 'language matters' in the pursuit of international business affairs.
The book establishes the theoretical core of its main ideas by introducing two orientations (social construction and linguistic relativity) and demonstrates how they can be drawn on to frame and understand the activities of managers. Highly innovative and topical, Susanne Tietze's book will appeal to students of international management and international human resource management as well as those studying intercultural communication. It is also useful for managers and practitioners who work internationally.